Digital Marketing Consultation
Digital Marketing Strategy
Before You Spend Another Dollar
Most small businesses try tactics before they have a strategy — running ads before their website converts, doing SEO before they know which keywords matter, posting on social media before they understand where their customers actually are. A consultation puts the strategy first so every dollar you spend after goes further.
Overview
What a digital marketing consultation actually covers.
A digital marketing consultation is a structured audit of your current online presence followed by a prioritized strategy for what to do next. It's not a sales pitch for a retainer — it's an honest assessment of where you are, where the gaps are, and what the highest-ROI next moves look like given your budget, your goals, and your competitive landscape.
We look at your website (is it converting?), your search visibility (are you ranking for anything that matters?), your Google Business Profile (is it optimized?), your paid advertising (if any — is it producing?), and your competitive environment (what are businesses beating you doing differently?). The output is a clear, prioritized action plan — not a 60-page report you don't know what to do with.
What's Included
Everything you get.
Website conversion audit
Is your site converting visitors into leads? We evaluate design, copy, page speed, mobile experience, and conversion architecture — and tell you what's costing you leads right now.
Search visibility assessment
Where do you rank organically and in the map pack for your target keywords? What's the gap between your current visibility and your competitors' — and what's it costing you in missed leads?
Google Business Profile review
Is your GBP fully optimized, consistently managed, and producing map pack visibility? What's missing and what would moving into the top 3 be worth to your business?
Competitor analysis
What are your top 3–5 competitors doing in search, in ads, and in their online presence that you aren't? What specific advantages are they exploiting?
Channel prioritization
Given your goals, budget, and competitive landscape — should you invest in SEO, paid ads, GBP optimization, website improvement, or automation first? We tell you directly, with the reasoning.
Prioritized action roadmap
A specific, sequenced list of recommended actions — ranked by impact and effort — with cost estimates for each so you can plan and budget realistically.
Why Sherwood
Why businesses choose us.
No agenda beyond your results
We're not going to recommend the service that produces the biggest retainer for us. We recommend what will actually move the needle for your business, in the sequence that makes sense.
We cover everything
Website, SEO, GBP, paid ads, automation — we audit the whole picture, not just the channel we specialize in. You get a complete view, not a partial one.
Actionable output
The consultation ends with a document you can act on immediately — specific recommendations, specific next steps, specific expected outcomes.
Built on real data
We use your actual analytics, your actual rankings, your actual GBP performance data — not assumptions or generic benchmarks.
Can execute on the roadmap
If you want us to implement the recommendations, we can. If you want to take the roadmap to another agency or handle it in-house, that's fine too. The consultation stands alone.
Fast turnaround
Most consultations are delivered within 5–7 business days of access to your accounts and a 30-minute intake call.
FAQ
Common questions.
How is this different from a free consultation call?
A free consultation call is typically a discovery call where an agency learns about your business and pitches their services. This is a paid, structured audit — we go deep into your data, your competitors, and your market to produce a real deliverable you can act on regardless of whether you hire us.
What access do you need to do a consultation?
Read-only access to Google Analytics, Google Search Console, and your Google Business Profile gives us the data we need. We don't need access to your website backend for a consultation — only if we're implementing recommendations.
Can I do the consultation before deciding whether to hire you for ongoing work?
Absolutely — that's the right order. Understand the strategy, see how we think and communicate, then decide whether you want us executing it. The consultation has standalone value either way.
How long does a consultation engagement take?
The intake call is 30–45 minutes. The audit and roadmap document are delivered within 5–7 business days. A follow-up call to walk through findings and answer questions is included.
What if I just need advice on one specific channel?
That's fine — we can scope a consultation around a single question (should I be running Google Ads? is my SEO strategy correct?) rather than a full-picture audit. Tell us what you need clarity on and we'll scope it accordingly.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.