Website Redesign
A Redesign That Improves
Rankings, Not Just Looks
Most redesigns tank a site's Google rankings because the agency doesn't understand SEO. We redesign sites with a migration plan — preserving your existing equity while building something that performs better in every measurable way.
Overview
Why most redesigns go wrong — and how we avoid it.
A website redesign is one of the most dangerous SEO events a business can go through. Change your URL structure, lose your redirects, or kill your page speed and you can drop from page one to page three overnight — and it can take months to recover.
We treat every redesign as a migration project first and a design project second. That means auditing your current site before we touch anything, mapping every URL that has rankings or backlinks, setting up proper 301 redirects, and validating the new site in Google Search Console before the old one disappears.
The result: a site that looks dramatically better and performs the same or better in search the week it launches.
What's Included
Everything you get.
Pre-redesign SEO audit
We document every URL, ranking, and backlink before touching anything. Your SEO equity is mapped before the first line of new code is written.
301 redirect mapping
Every URL that changes gets a redirect to its new equivalent. Nothing falls into a 404. No rankings lost to broken links.
Custom design from scratch
A completely new visual design that modernizes your brand while keeping your customers comfortable — no jarring surprises for existing visitors.
Performance overhaul
The new site will be faster than the old one. Core Web Vitals, image optimization, and clean code are standard, not optional.
Content migration & improvement
Existing content moved over, improved, and restructured for better readability and SEO. No content disappears without a plan.
Post-launch monitoring
We watch rankings and crawl errors for 30 days after launch and fix anything that surfaces. You don't go dark after handoff.
Why Sherwood
Why businesses choose us.
We think like an SEO first
Most web designers don't think about what a redesign does to your rankings. We do. The migration plan comes before the design mockup.
No templates means no compromises
We're not constrained by a theme's structure. The new site is built around your content and your goals, not around what a template allows.
Free mockup before you commit
See exactly what the new site will look like before you pay a cent. Full homepage design in 48 hours.
Fast execution
We don't drag redesigns out for months. Most projects go from signed agreement to live site in under two weeks.
You own the new site
Just like the old one should have been — every line of code belongs to you. No platform lock-in on the new build.
Ongoing support available
Post-launch maintenance plans mean you're not on your own if something needs adjusting after go-live.
FAQ
Common questions.
Will a redesign hurt my Google rankings?
Not if done correctly. We audit your current site before touching anything, map all URL changes, set up proper 301 redirects, and monitor rankings for 30 days post-launch. A well-executed redesign should maintain or improve your rankings.
How long does a redesign take?
Most redesigns take 7–21 days depending on the size of the existing site and how much content needs to be migrated. We'll give you a specific timeline after the initial audit.
Do you need access to my current site?
Yes — we'll need login access or the ability to crawl your current site to do the pre-redesign audit properly. We treat all credentials with strict confidentiality.
Can you keep the same domain?
Yes, always. A domain change is one of the most damaging SEO events possible. We never recommend changing domains unless there's a compelling legal or branding reason.
What if I have an ecommerce site?
Contact us with details. Ecommerce redesigns have additional complexity around product URLs, category structure, and checkout flows. We'll scope it specifically for your situation.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.