Landing Page Design
Landing Pages Engineered
to Convert, Not Just Look Good
A landing page has one job: get the visitor to take action. We build high-converting landing pages for paid ads, organic campaigns, and lead generation — hand-coded for speed, designed around psychology, and built to hit your specific conversion goal.
Overview
What separates a landing page from a regular website page.
A regular website page tries to do everything. A landing page does one thing: it gets a specific visitor, with a specific intent, to take a specific action. That focus — matched message, matched design, matched CTA — is what makes a great landing page convert at 10–20% when a typical homepage converts at 2–3%.
We design landing pages around the source of traffic (Google Ads, Facebook, organic search), the temperature of the audience (aware vs. cold), and the friction of the ask (fill out a form vs. call vs. buy). Every element — headline, sub-headline, social proof, CTA placement — is chosen with conversion intent, not aesthetics.
What's Included
Everything you get.
Conversion-focused design
Layout, visual hierarchy, and copy flow designed around getting visitors to act — not designed to win design awards.
Headline & copy framework
Message-matched copy that speaks directly to where your visitor came from and what they're looking for when they land.
Lead capture form
Optimized form design — the right fields, the right order, the right friction level for your specific ask and audience temperature.
Social proof integration
Reviews, testimonials, case studies, logos, and trust signals placed exactly where they do the most conversion work.
Mobile-first, fast-loading
A slow landing page is a dead landing page. Every page we build is optimized for speed — especially on mobile where most ad traffic lands.
Thank you page & follow-up
A custom thank you page that confirms the action, sets expectations, and optionally triggers the next step in your funnel.
Why Sherwood
Why businesses choose us.
We think in conversion, not aesthetics
A beautiful page that doesn't convert is an expensive failure. Every design decision we make is measured against a conversion outcome.
Hand-coded means fast
Page builders produce slow landing pages. Slow landing pages kill Quality Score, raise CPCs, and lose visitors. We hand-code for maximum speed.
Message match expertise
The ad says X, the page says X. The visitor feels understood. That's message match — and it's the single biggest driver of landing page conversion rate.
Quick turnaround
Landing pages can go from brief to live in 3–5 days. We move fast because ad campaigns can't wait.
A/B testing ready
Want to test two versions? We build with that in mind. Clean code that's easy to duplicate and modify for split testing.
Integration with your tools
Form submissions can connect to your CRM, email marketing platform, or any webhook you need. We handle the technical integration.
FAQ
Common questions.
How is a landing page different from my website homepage?
Your homepage tries to serve every visitor who arrives — new visitors, existing customers, referrals. A landing page serves one specific visitor with one specific intent. That focus is what drives dramatically higher conversion rates.
Should I send my Google Ads traffic to a landing page or my homepage?
Always a landing page. Sending paid traffic to your homepage is one of the most common and expensive mistakes in digital advertising. A dedicated landing page with message-matched copy will outperform a homepage every time.
How quickly can you build a landing page?
Most landing pages are live within 3–5 business days from a complete brief. If you need it faster, let us know — we can sometimes turn around simple pages in 24–48 hours.
Can you build multiple versions for A/B testing?
Yes. We can build a control and one or more test variants. Tell us what element you want to test (headline, CTA, social proof, form fields) and we'll build accordingly.
Do landing pages help with organic SEO?
They can — but only if they're built with content depth and proper on-page SEO. Thin landing pages built only for paid ads typically won't rank organically. We can build hybrid pages that convert paid traffic and also target organic keywords.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.