Google Ads Management
Google Ads That Generate Leads
Not Just Clicks and Impressions
Most Google Ads campaigns waste money on broad keywords, send traffic to a homepage that doesn't convert, and report on impressions instead of leads. We build campaigns the right way — tight keyword targeting, dedicated landing pages, and conversion tracking that tells you exactly which ads are producing customers.
Overview
What separates a Google Ads campaign that works from one that drains your budget.
Google Ads puts your business in front of people actively searching for what you sell — the highest-intent audience in digital advertising. But the platform is complex, expensive to run incorrectly, and full of default settings designed to spend your budget rather than produce results.
The difference between a campaign that works and one that doesn't usually comes down to four things: keyword match types (are you showing up for the right searches?), negative keywords (are you blocking irrelevant searches?), landing page quality (does the page the click lands on actually convert?), and conversion tracking (do you know which keywords are producing leads?). We get all four right from day one.
What's Included
Everything you get.
Campaign strategy & structure
Ad groups organized by service and intent, keyword lists built from real search data, and match types set to control spend without limiting reach.
Ad copywriting
Multiple ad variations per ad group, written with benefit-led headlines, strong CTAs, and message that matches the keyword — tested to find what converts.
Negative keyword management
An ongoing negative keyword list that blocks irrelevant searches from triggering your ads and wasting budget on traffic that will never convert.
Landing page coordination
Every campaign sends traffic to a dedicated landing page with message-matched copy — not your homepage. We build or optimize the landing page as part of the engagement.
Conversion tracking setup
Form submissions, phone calls, and key page actions tracked as conversions in Google Ads — so the algorithm can optimize toward what actually matters.
Monthly reporting
Spend, impressions, clicks, conversions, cost per lead, and Quality Scores — in plain English with commentary on what we're doing next and why.
Why Sherwood
Why businesses choose us.
We build the landing page too
Sending ad traffic to a homepage is one of the most common and expensive mistakes in Google Ads. We build dedicated, conversion-focused landing pages as part of every campaign — not an add-on.
Leads, not vanity metrics
We optimize for cost per lead and lead quality — not impressions, not clicks, not CTR. The metric that matters is how many qualified people contacted you and what you paid for each one.
Transparent budget management
You know exactly what's being spent, on what keywords, and what it's producing. No black box. No percentage of spend fees hidden in complexity.
Tight targeting from the start
We launch with conservative, tightly-controlled campaigns and expand what's working. The opposite of the "set it and spend" approach most platforms encourage.
Integrated with SEO
Search data from your ads informs your SEO strategy — the keywords that convert in paid search are the ones worth building organic rankings for.
Flat monthly management fee
Our fee is flat, not a percentage of your ad spend. We have no incentive to increase your budget beyond what makes sense for your business.
FAQ
Common questions.
How much should I budget for Google Ads?
It depends on your industry, your target keywords, and your cost per lead goals. Local service businesses typically need $500–$2,000/month in ad spend to generate meaningful lead volume. We'll estimate your market's cost-per-click data and recommend a starting budget based on your goals.
How quickly does Google Ads start generating leads?
Properly set up campaigns can generate leads within the first week. The first 30–60 days are a learning period where we gather data and optimize. Lead volume and cost efficiency typically improve significantly after the first 2–3 months.
What's the difference between Google Ads and Local Service Ads?
Google Ads are pay-per-click search ads that appear above organic results. Local Service Ads are pay-per-lead ads with a Google Guarantee badge that appear above regular Google Ads. LSAs are only available in certain service categories. Both have a place — we manage both.
Should I run Google Ads and do SEO at the same time?
Yes — they complement each other perfectly. Ads produce immediate leads while SEO builds long-term organic rankings. Over time, as your organic rankings improve, you can reduce ad spend on keywords you're ranking for organically.
What happens to my campaigns if I stop working with you?
You own the Google Ads account. We work in your account, not ours. If you leave, you take the account, the campaign history, and the conversion data with you.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.