Local Service Ads Management
Local Service Ads That Put
Your Business Above Everyone Else
Local Service Ads appear above Google Ads, above the map pack, and above all organic results — the prime real estate in local search. They come with a Google Guaranteed badge that converts skeptical customers, and you pay per lead instead of per click. We set them up, get you verified, and manage them for maximum lead volume.
Overview
What Local Service Ads are and why they're different.
Local Service Ads (LSAs) are a Google advertising product available to vetted service businesses — contractors, plumbers, electricians, cleaners, legal services, and others. Unlike regular Google Ads where you pay per click whether or not the visitor converts, LSAs charge you per lead — meaning you only pay when someone actually contacts you through the ad.
The Google Guaranteed badge that appears on LSA listings is a significant conversion driver. It signals to potential customers that Google has verified your business's licensing, insurance, and background checks — reducing the friction that normally makes people hesitant to call a contractor they've never heard of. The combination of top-of-page placement and the guarantee badge makes LSAs one of the highest-ROI advertising products available for local service businesses.
What's Included
Everything you get.
LSA eligibility assessment
Confirmation that your business category and location are eligible for Local Service Ads — and identification of any setup issues before we begin.
Google Guaranteed verification
Guidance through Google's background check, license verification, and insurance confirmation process — the steps required to get the Google Guaranteed badge.
Profile setup & optimization
Your LSA profile completed with services, service areas, hours, photos, and business details — optimized to maximize the lead volume Google's algorithm sends you.
Budget & bid management
Weekly budget set based on your lead volume goals and cost-per-lead targets — adjusted as performance data accumulates.
Lead management
Guidance on responding to LSA leads quickly — Google tracks your response rate and factors it into how many leads you receive.
Performance reporting
Lead volume, cost per lead, lead quality assessment, and optimization recommendations — monthly in plain English.
Why Sherwood
Why businesses choose us.
We know the verification process
Google's LSA verification can be confusing and sometimes slow. We've been through it and know how to navigate the requirements, what documentation Google needs, and how to resolve common hold-ups.
Pay per lead is a better model
LSAs are fundamentally better for most service businesses than pay-per-click — you only pay when someone contacts you. We help you get into this model and maximize it.
Response rate optimization
Google rewards businesses that respond to LSA leads quickly with more leads. We help you set up systems that keep your response rate high.
Combined with Google Ads
LSAs and Google Search Ads together cover the entire top of the search results page. Running both — with a coordinated strategy — maximizes your share of high-intent local search traffic.
Dispute resolution
LSA leads are not always qualified. We help you identify and dispute leads that don't meet Google's quality standards so you're not paying for irrelevant contacts.
Transparent lead tracking
Every LSA lead is logged and reviewed. You know exactly how many leads came in, what you paid, and what happened to each one.
FAQ
Common questions.
Is my business eligible for Local Service Ads?
LSAs are available in specific service categories — home services (plumbing, HVAC, cleaning, roofing, landscaping, etc.), legal services, financial planning, real estate, and others. Eligibility also depends on your location. We'll confirm your eligibility before starting the setup process.
How much do Local Service Ads cost?
You pay per lead, not per click. Lead costs vary by category and market — typically $15–$100 per lead for home services, higher for legal and professional services. You set a weekly budget cap and Google delivers leads up to that limit.
What's the Google Guaranteed badge and how do I get it?
The Google Guaranteed badge means Google has verified your business's licensing, insurance, and performed background checks on your business and its owners. Getting it requires submitting documentation through Google's verification portal — we guide you through the entire process.
How quickly can I start getting LSA leads?
Once your profile is live and verified, leads can start coming in within days. The verification process itself takes 1–4 weeks depending on how quickly your documentation is processed.
Can I dispute a bad lead?
Yes. Google allows you to dispute leads that don't meet their quality standards — wrong service area, spam calls, leads for services you don't offer. Successfully disputed leads are credited back to your account. We help identify and dispute these.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.