Schema Markup Implementation
Schema Markup That Makes
Google Understand Your Business
Schema markup is structured data that tells Google exactly what your content means — not just what it says. The right schema gets your business displayed in rich results: star ratings, business hours, FAQ dropdowns, and service listings that appear directly in search results and drive dramatically higher click-through rates.
Overview
What schema markup does and why it matters.
Search engines read words. Schema markup tells them what those words mean. "John Smith" is just a name until LocalBusiness schema identifies it as the business owner. "Monday 8am–5pm" is just text until OpeningHours schema tells Google those are your business hours.
When Google understands your structured data correctly, it can display rich results — enhanced listings in search that show your star rating, hours, services, FAQs, and more directly on the search results page. These rich results get significantly higher click-through rates than standard blue links, and they reinforce your authority signals in Google's knowledge graph. For local businesses especially, schema is one of the highest-impact technical SEO investments available.
What's Included
Everything you get.
Schema audit
Review of your current structured data — what's implemented, what's invalid, what's missing, and what Google Search Console is reporting as errors.
LocalBusiness schema
Business name, address, phone, hours, service area, price range, and accepted payment methods — the complete local business entity Google needs to populate Knowledge Panels and map results.
Service schema
Each of your services described in structured data — making it possible for Google to display your specific services in rich results.
FAQ schema
Common customer questions marked up so Google can display them as expandable dropdowns directly in search results — taking up more SERP real estate and answering objections before the click.
Review & aggregate rating schema
Your star ratings and review count displayed directly in search results — one of the strongest click-through rate drivers in local search.
Validation & testing
Every schema block tested in Google's Rich Results Test and validated in Search Console before and after implementation.
Why Sherwood
Why businesses choose us.
We implement, not just recommend
Schema has to be in the code to work. We implement directly in your site's HTML — no handing off a spec to a developer who may implement it incorrectly.
Validated against Google's standards
Invalid schema is worse than no schema — it can trigger Search Console errors and waste crawl budget. We test everything against Google's own tools.
Comprehensive entity coverage
We implement the full set of schema types relevant to your business — not just LocalBusiness, but Service, FAQ, Review, BreadcrumbList, WebSite, and more.
Integrated with GBP data
Your schema data is consistent with your Google Business Profile — reinforcing the entity signals Google uses to build your knowledge graph entry.
Rich results monitoring
We monitor Google Search Console for rich result impressions and errors after implementation — so we know immediately if something needs adjustment.
Part of every site we build
Schema markup is standard on every website we build — not an add-on. Every client site launches with correct structured data in place.
FAQ
Common questions.
Does schema markup directly improve my rankings?
Schema is not a direct ranking factor — Google has confirmed this. But it improves how your listings appear in search results, which increases click-through rates, which sends positive engagement signals back to Google. The indirect ranking effect is real.
What types of rich results can schema enable?
For local businesses: Knowledge Panel data, business hours in search results, star ratings, FAQ dropdowns, service listings. For content sites: article rich results, how-to steps, video carousels. We'll identify which types are achievable for your specific site.
How do I know if my schema is working?
Google Search Console's Rich Results report shows which pages Google has detected structured data on, whether it's valid, and whether it's eligible for rich results. We set this up and monitor it for you.
Can incorrect schema hurt my site?
Invalid or misleading schema can trigger manual actions from Google if it's designed to manipulate search results. Schema that simply has errors gets ignored rather than penalized. We implement correctly from the start to avoid either outcome.
Also Offered
Related services.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.