Email Marketing Setup
Email Marketing That Keeps
Customers Coming Back
Your email list is the only marketing asset you truly own — no algorithm can take it away, no platform can shut it down. We set up email marketing from scratch: the right platform, a list-building strategy, a welcome sequence that converts new subscribers, and ongoing campaigns that keep your business top of mind when your customers are ready to buy again.
Overview
Why email marketing still outperforms every other channel.
Despite every new social platform and marketing channel that emerges, email consistently delivers the highest ROI in digital marketing. The reason is simple: email reaches people directly, in a channel they check daily, with content they chose to receive. There's no algorithm limiting your reach, no cost per impression, and no dependency on a platform that might change its rules tomorrow.
For service businesses specifically, email marketing excels at keeping past customers engaged — generating repeat business, referrals, and reviews from people who already trust you. The customers who hired you once are the easiest to convert again. Email is how you stay in their lives between jobs.
What's Included
Everything you get.
Platform setup & configuration
Your email marketing platform chosen and configured — list setup, domain authentication, sender reputation setup, and CAN-SPAM compliance out of the box.
List import & segmentation
Your existing customer contacts imported, cleaned, and segmented so you can send the right message to the right group from day one.
Welcome sequence
A 3–5 email automated sequence for new subscribers — introducing your business, delivering on the opt-in promise, and moving new contacts toward their first or next purchase.
Campaign templates
Branded email templates for regular campaigns — newsletters, promotions, seasonal offers, and service reminders — so every email looks professional without starting from scratch.
List growth strategy
Opt-in placement on your website, lead magnet ideas relevant to your audience, and integration with your other marketing channels to grow the list consistently.
Deliverability setup
SPF, DKIM, and DMARC records configured so your emails land in the inbox instead of spam — the technical foundation most DIY setups skip.
Why Sherwood
Why businesses choose us.
Connected to your website
We integrate your email platform with your website's forms and lead capture — every new lead and customer automatically enters the right email sequence.
Platform recommendation
We recommend the right platform for your business size, budget, and goals — not the one that pays us a commission. For most service businesses that's ActiveCampaign, Klaviyo, or Mailchimp depending on your needs.
We write the sequences
Email sequences are only valuable if people actually read them. We write welcome sequences and campaign templates in your brand voice — not generic placeholder copy.
Deliverability first
An email that goes to spam is worse than no email at all — it damages your sender reputation. We configure everything correctly from the start so your emails land in inboxes.
Integrated with automation
Email marketing and marketing automation work together. We design the email setup to integrate with your broader follow-up and nurture system.
List health monitoring
Bounce rates, unsubscribe rates, and engagement metrics monitored to keep your list healthy and your sender reputation strong.
FAQ
Common questions.
Which email marketing platform do you recommend?
It depends on your needs. Mailchimp is simple and free to start for smaller lists. ActiveCampaign adds robust automation at a reasonable price. Klaviyo excels for businesses with ecommerce. GoHighLevel includes email as part of a broader CRM and automation suite. We'll recommend based on your specific situation.
How do I build an email list if I'm starting from zero?
Start with your existing customers — import their contact information with appropriate permission. Then add opt-in forms to your website, create a lead magnet (a useful guide, checklist, or offer relevant to your customers), and promote it across your other channels. List growth is slow at first and compounds over time.
How often should I email my list?
Consistency matters more than frequency. Monthly is the minimum to stay top of mind. Bi-weekly or weekly works well for businesses with regular content to share. The right frequency depends on what you have to say — email when you have something valuable, not just to hit a schedule.
What's the difference between email marketing and marketing automation?
Email marketing is broadcast communications — sending the same message to your list. Marketing automation is behavior-triggered messaging — sending specific messages based on what someone did (submitted a form, didn't open an email, booked an appointment). Both use email; automation is more personalized and timely.
Can I move my list from one platform to another?
Yes — your email list is yours. Most platforms export to a CSV that can be imported anywhere. We'll handle the migration if you're switching platforms.
Get Started
Free mockup.
No commitment.
Fill out the form and we'll build a real mockup of your site within 48 hours. No invoice. No pressure. Just a real design for your real business — before you spend a cent.